How, What, Where for corporate gifts

                   How, What, Where for corporate gifts

In today's highly competitive market, it is necessary for businesses to leave no-stone-unturned while attracting potential customers and making people familiar with their brand. This has led to the emergence of several unique, creative and innovative promotional methods that organizations use to make their brands/products/services popular among their target audience.

Corporate Gifts are not just about supplying people with valuable incentives; they are an impactful way of keeping your Brand’s name alive in the minds of people you have been associated with at any point of time due to your business… hence, an effective way of Business Branding & Promotion! These gifts when given during an occasion or festive season, serve multiple purposes- the most important of which is as a gesture of appreciation. Other benefits include marketing, customer outreach and goodwill.

•        Think what the gift stands for and whether it is suitable for your clients/employees/associates
•        Make sure that the gift has the ‘wow' factor to make your people feel happy and elated.
•       Ensue that the gift has your Company Name & Logo printed on it for long-term branding effect.

Shopping – Corporate Gifts for your employees, juniors, colleagues, senior or to your client? There are lot of corporate gifts available these days to opt for. There are several reasons to make a corporate gift but the motive primarily remain the same - leave a long lasting impression on the person whom you are giving the gift.

Given a serious thought, we the people are often confused between

a.    corporate gifting vs.

b.    promotional offering

And (shockingly) consider them synonymous.

Like all assumptions we hold dear, this is a fallacy and we cannot be more wrong.  Till a few years back (15 years to be more precise) we were in the same league.

How:

Corporate gift giving is an opportunity to connect with your clients, strengthen ties, and share your holiday cheer. Adopting an attitude of giving will make the act of corporate gift buying less stressful and more fun.

It starts well before thinking of purchasing a gift for your company, it is necessary for you to check your company policy about gifting promotional gifts to your client, if there is any. You need to follow the guidelines laid by your company while taking promotional item into account while building marketing strategy for your clients. As corporate gifts are taken in bulk order so it is necessary for you to create the list of suppliers in your area which provide cost effective and quality corporate gifts.

Consider the following essentials of buying business gifts.

1. Check Corporate Policies

Many companies and government offices will have a gift policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they don't have to return the item.

2. Determine Wants

Knowing what to buy a corporate client is the biggest challenge of business gift buying. It's difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.

3. Consider Cultural Differences

Each country and culture will have their own rules for corporate gift buying.

For instance, in China, a gift should never be wrapped in white since it symbolizes death.

4. Go for Quality

Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.

5. Use Handwritten Cards

It's far too easy in this Hallmark age to simply send a card with your gift and signature.

For a more lasting impression, add a hand written note sharing your thoughts.

6. Spend on Packaging

As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships. If you lack the talent for gift-wrapping or have no time, use the many gift-wrapping services available from retailers and shopping malls.

7. Deliver Personally 

If your business gift list isn't too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.

What:
Preferences of your employees, client , trade partners
To give the most appropriate gift, one needs to evaluate the likes and dislikes of the intended recipient of the gift. Will they prefer something fancy or something which is in the nature of a desktop item?

Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.

Where:

Selection of your Corporate gift suppliers
Be very conscious of the supplier of Corporate Gifts Delhi you pick. Not only is it necessary to check the quality of the corporate gifts being offered, but timely and committed fulfilment of order is imperative. Otherwise, this will lead to an embarrassing and helpless situation for you and in severe cases, also affect your business relationships with the very people you wanted in your favour. Verifying the credentials of your suppliers is a good place to start with.

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