Promotional products are useful items imprinted with an advertiser's name, logo, message or offer. Look around... There's a 90% chance that you have in your possession a pen, calendar, coffee mug, T-shirt or some other promotional item that someone gave you to keep their name in the forefront of your mind.
Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or give-away.
savvy marketers realise the impact promotions have in reaching a specific target audience. This industry is one of the most important and respected parts of the integrated marketing communications mix.
savvy marketers realise the impact promotions have in reaching a specific target audience. This industry is one of the most important and respected parts of the integrated marketing communications mix.
Because promotional products are tangible and useful to the recipient, they are kept long after other elements of a campaign may have been forgotten.
A recent study showed that promotional products can enhance a company's good will standing with it's customers as much as 52%. These results include customer loyalty, repeat purchases and a willingness to recommend the company to others.
Promotional merchandising involves employing promotional products to help companies and other organisations advertise their products and services. According to the Advertising Speciality Institute, more than 750,000 different products are available for use in promotional advertising campaigns and promotions. The arsenal of products available for promotional merchandising range from clothing items to functional office gifts.
The promotional products industry also offers a plethora of additional items commonly used as promotional merchandise. This includes office products, such as pens, USB sticks and calendars. Other advertising speciality items include imprinted mugs and water bottles, embossed leather binders and etched crystal awards or glassware. Beyond apparel and office products, companies and organisations can also use gift baskets, chocolate and candy items for promotional purposes.
Conclusion -
Promotional products allow people to see your brand, associate your brand and recognise your brand. All these things are important as the more people who become aware of your brand - the better results you will see in business and sales.
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