How to identify unique corporate gifts?

Corporate gifts & promotional merchandise is an important tool in marketing and sales promotion. It is basically a tangible item given by a firm or any organization.

Corporate gifts can be used a tool to show appreciation to their employees for the efforts made by them. It is not unusual for the companies to gift clients with some gift or gesture of appreciation when the customer has generated a fair amount of sales over the past year. A corporate gift is sometimes extended to shareholders of the company. This approach is often seen as a way to express appreciation for the investment shareholders have made in the organization.

 But now the most recurring questions would be

1. How to find right corporate gifting vendor? We offer PRIDE approach (covered below)

2. What range of corporate gifts should be provided?

PRIDE APPROACH

This article will help you to solve all your queries:

How to select corporate gifts flow chart

First we will come into section of how? And then we will come into what?

Varieties of corporate gifts leads to lots of confusion in the mind of corporate, 

1. How to identify right corporate gifting vendor?

Results of numerous surveys, many corporate face a little problem regarding corporate gifting process, they try to follow new methods and ideas of corporate gifting, but due to shortage of time they end up repeating what they have done in the past.

Things to keep in mind while identifying merchandise should be:

a. P - Price

b. R - Recipient

c. I - Idea

d. D - Delivery

e. E – Eligibility

Now, let’s cover each of these aspects in detail.

a.   Price (P):  Price is an important factor which determines the nature, quantity and size of the gift.

Budget is not a constraint, if companies plan well for the campaign. Every firm should be very careful at a time of choosing its budget so that their objective is met.

There are widest range of gifts available in the market that are pocket friendly even for the small firms. Here are some products and their price range from which small medium enterprises or big corporate houses can avail.

Bulk gifts under Rs. 100-200: The utility must be that high so that the receiver retains it for a long time. The brand name on the product will surely work as a best advertising campaign.

Gifts under Rs. 350: You can include mugs, sippers, flasks, photo frames and items in stationery like writing pads, sets off coffee mugs, writing instruments like diaries, pens and mouse pads.

Gifts Under 500:  Stylish travel bags, office bags, pen drives (card pen drives are very much popular now a days), Travel bags and accessories can easily available under 500. You can find the best styles in corporate gifting and you can put your logo on that to make it more personal.

Anyone can find corporate gifts under Rs 500 in India depending upon the occasion, which include photo frames, power banks, Backpacks and office bags. Pen drives and USB flash drives are also unique gifts. Apparels like T-shirts, gym wear and accessories for sportswear are also best way to represent utility items used for corporate branding and promotion. Other sets in coffee mugs and packs of confectionery are also good items. Memory card is also great gift.

Power banks: Power banks (10,000 mAh and above) for mobiles & tablets can be adopted to be one of the best ideas of corporate gifts. It is an item that is useful for the executive class. In today's fast world, when all have to travel frequently then this would be the ideal gift for them.

Power banks with logo

Bluetooth speaker: Bluetooth is most fun-result of the evolved wireless technology. With Bluetooth enabled smart phones and tablets, you can connect numerous devices through a Bluetooth or aux mode. Bluetooth speakers are one such accessory that has gained popularity.

Bluetooth Speakers by Gifting bazaar allows you to enjoy Outstanding bass effect, perfect sound quality with all sound source with 3.5 audio interface product like computer, Mp3 ,mobile phones etc.Make your life sound better now!

 Customised Bluetooth speaker

2. Recipient: Nature of corporate will also depend upon the target recipient. A target market is a group of customers whose need have to be fulfilled by the business by their marketing efforts. A well-defined target market the first element of a marketing strategy.

For example : if you want to give gifts to employees, to give them motivation to work, or to give to your clients or for shareholders on key revenue milestones, you have to plan differently according to their nature.

3. Idea: The last year purchase would give a better vision about the products that you can buy this year like if you have bought air fryer last year, or let’s say AT trolley bag, then do not buy the same repetitive items again.

4. Delivery date: Remember that always plan ordering a little bit earlier as if the order is large, then you cannot predict the delivery date, It might be late than expected or it might be sooner. But always plan by keeping some margin so that your order comes on time and your goodwill does not suffer.

Always give orders to trusted vendors. For example gifting bazaar takes about 1 month for an order of approximately 1000 pieces while it takes hardly a week for order of less than 50 pieces.

5. Eligibility : Every firm should know the exact quantity and size that they require while choosing correct gift. They should choose the vendor carefully as it will help them to get their exact order on time that increase the reputation in turn. 

While choosing the size, firm should choose right size of their gift according to their employee needs and wants. This will give them clear vision of what they want.

What for corporate gifts ? 

Now it is the time to fit products to strategy.

Remember that corporate gifts are not only about offering valuable incentives but they are also a tactful way of keeping the people in the loop and reminding them about your business and thus developing a your Brand Image. So, give out your gifts not only to your employees but also your Past, Present and Future clients and thus keep them in the loop!

While giving out your gifts you have to keep some points in your mind.

1.  Don’t make repeat same/ leftover gifts from last campaign/ activity. It only makes your Brand cheap !

2.  Your gifts should be Innovative.

3. Design your gifts in a way those could be more useful!

4. Make sure your branding is done in an effective way.

5. Packing is key to make a lasting impression & convey perceived value to the recipient.

If possible, make them more personal by leaving a hand note!

Imprinted corporate gifts and personalized gift items will leave a long lasting impression on everyone’s mind. Any unique corporate gift can be made more special by putting your logo into it. Whether you are looking something simple or if you are looking something special, market has all the options and gifting bazaar provides much of that products

Gifting Bazaar with over 13 years experience categorize options in two parts, i.e. old traditions of corporate gifts and new traditions of corporate gifts

Lets cover traditional options first:

There were times when people were giving chocolate box to their employees in Diwali or New Year, some of the old gifting ideas are:

Chocolate box

Pooja Thali: It is also a traditional way of showing your concern , but it has sort of became a repetitive idea and can be accepted upto a level, So firms should adopt new ways and methods for corporate gifting

Sculptures: These are also most traditional kind of gifts and gifting bazaar provides it in budget also.

Ganesh Sculptures

Bed sheets and comforter set: These are also a popular sort of gift at one time and sure it should be because it is useful and can be used by everyone

New gifting ideas

Power banks: Hottest selling for corporate gifting would prove helpful for all those who travel more frequently and it also doesn’t cost much. So overall, a great and ideal gift and pocket friendly also

Card pen drives: These are new trend in innovation of corporate gifting and loved by everyone. Gifting bazaar provide with the best Card Pen Drives, best designed. By offering gifts to your prevailing customers, you can make sure that they will recall your brand, products and services. The main aim is that client must recognize you every time they see your gift that is why card pen drives that are customized are best way to achieve that.

Card Pen drives

Casserole sets: It is for setting a table, serving food and dining. It includes cutlery and serving dishes and other useful items for practical as well as decorative purposes. It is in trend and a very good idea for the firms to invest in corporate gifting.

Casserole sets

Air fryer: Air fryers are very popular now-a-days.  It is a kitchen appliance that cooks by circulating hot air around the food. This can be ideally used in household items and now became a trend, so if any company adopts such innovative ideas for gifting, it will surely give them long term benefit

Air Fryer for corporate gifting 

Conclusion:
These all are the factors to determine unique corporate gifts. Keeping these points in mind, one can identify the unique corporate gifts for the corporate, instituitions and employees etc.